Why doesn’t my screen look like my printed proof?
Note These Statistics:
- It is estimated that the human eye can see BILLIONS of colors.
- A computer monitor can display 16 MILLION colors.
- Photographic film can capture approximately 15 THOUSAND colors.
- A printing press can accurately represent about 5 THOUSAND colors.
The color reproduction process is designed to trick the human eye into thinking it is seeing more colors than are really there. Although skilled technicians and the latest printing technology is utilized in this process, it is physically impossible to match the colors of a transparency in proofing and the final printed product.

APO

