Portfolio - Asia Pacific Offset Limited (APOL)

BMW Culture

The case of this unique book is white Brillianta cloth with black foil stamping on the spine. It features various cover onlays from Sagmeister Walsh Design for each of the individually designed copies. Each book is signed and numbered by Stefan Sagmeister.


The last 40 mm of pages in the back of the book are unprinted, glued together, and then die cut. Within the die cut of the pages, the interior body of a remote control car is placed. The four wheels are hidden, and with the supplied remote control it can actually be driven around. The 1488 books are displayed together the different cover designs form white/blue graphic reminiscent of the BMW headquarters building in Munich, Germany.


BMW Culture depicts the BMW Group’s international cultural commitment.

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